A quick word on Responsive Design

Posted on April 23, 2015

The web’s moved beyond the desktop, and it’s not looking back. The number of devices we’re designing for is growing just as quickly as mobile traffic.

Ethan Marcotte

Simply put, Responsive Web Design means having a website that you can use on all types of devices.

It ensures that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. In the past it used to be the case that designers and developers would have to ensure that websites were optimized for different screen resolutions, but now more must be done to include the best experience of a website on tablets, phones and dare I say..watches? It challenges designers to think differently, and learn more code, but also to prepare themselves for technologies that lies ahead – and we can’t wait.

This is hugely important if you have a website. First of all you don’t want your website to be difficult to use, so when a user switches to using fingers instead of a mouse and has to drag and pinch to navigate across your website its not very user friendly. It can turn people away, so you want your website to snap all of its content to a design which can be used easily on whatever device the user is on. A lot of WordPress themes are now made responsive straight out of the box, which is handy for designers of CMS based websites.

People in the SEO game (including designers and developers) often wondered what advantage responsive design had in terms of rankings, and now just a few days before the time of writing of this post Google has released an update which means that all sites that are not mobile responsive will be severely penalized for not having this sorted out. Basically, if your site which is not responsive is ranking for “Web Design Naas” (which would be pretty bad for a web designer in Naas!) ahead of the other guy who’s site is responsive well then as of 2 days ago your site is going to be dumped to the back when “Web Design Naas” is searched on mobile. This goes even with your business name. If you’ve worked hard to get your business number 1 on Google…you can forget about it on mobiles if you haven’t got a responsive site. As we know now Mobile is huge, and accounts for a great deal of users, and that won’t change!

If you have a website that is not responsive, or if you are planning on building a website, you know what to do.

Test if your site is responsive here